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Showing posts from January, 2024

Rethinking Lead Generation: A Marketer’s Perspective

  The Covid – 19 virus continues to impact the global economy and has caused far more disruptions than anticipated. Every challenge presents an opportunity, and this is no different. The Covid – 19 virus continues to impact the global economy and has caused far more disruptions than anticipated. Every challenge presents an opportunity, and this is no different. Businesses are looking at newer ways to engage, new operating models and a spurt in technology investments. However, the overall environment continues to remain cautious. With the given climate where consumers are reluctant, it is wise to initiate better planning, smarter marketing, and lay out a much adaptable B2B lead generation strategy that can help pick up the momentum. Highs and lows are what help businesses adapt to various circumstances and respond to pressure. Now that your target audience is more active online, here are some best practices that can help you reinvent your marketing plans without worrying about bud...

Multilingual Lead Generation – Breaking the Barrier of Language for Business Growth/Expansion

  If you are looking to scale up your business to an international market, having multilingual skills as a part of your overall communication strategy -... Business and Sales, contrary to what most people think, are not number’s games. These are people’s games. Lead generat ion, too, falls in the same category as it is the way that you attract people to want to know more about your business and collaborate with you. And, how do you win over people? With fluent and transparent communi cation! Now if we narrow down to transparent communication, selling only in English can seriously limit the efficacy of your communication and business strategy in a global marketplace. The notion that English is a universal language does not fit well in 2020. We are living in a time where there is a pressing need for businesses and brands to remodel their marketing and communication approach to make sense across varied international markets and cultures. Needless to say, the impression you make on yo...